According to the study of tech giant Google that a car shopper averagely visits just two car dealers for a perfect drive. Rest research comes from the digital modes especially the smartphone. We have the top 4 automotive trends of the year 2018 for you to understand the shoppers efficaciously.
The Local Touch
Being local is one of the key automotive marketing trends we are going to experience in the year 2018. The actual shopping of car starts from the moment a potential shopper starts searching it online. newautotrends.com The search engine is the first point to collect information about automotive options available according to the requirements of shopper.
Going local gives it more relevant response. We can’t ignore the local shoppers as they are the major portion of revenue generated. This is the reason that local search is vital for an automotive dealer, it will be one of the major trends this year. Automotive Consulting Services focuses on the local dealers and shoppers to grab the market.
Smartphone is your ally
When we have smartphones, why to visit a dealer for collecting first information about your desired car. Shoppers prefer to use their smartphones for search at first place, due to technology development we can search anything using our smartphone.
2018 will experience this automotive trend, as shopper will search on their smartphone and then check out the official website of the OEMs. Then, again search for an alternative and it goes until a shopper is sure to shortlist a few auto-motives. autoblogers.com The Google’s study says that user’s more than 70% interaction happens on smartphone, which boosts this idea of Smartphone as search tool.
Video as the content disruption
Video has always been the more impactful content and it will be decision-making criteria for most of the people nowadays. According to a marketing study, 81% of shoppers are highly influenced by the video of a particular brand or service. People want more videos to let them understand and move ahead in the decision-making process. theautoguides.com As per recommended by automotive consulting services providers video should be there to give a better interaction with your brand.
Automotive industry will be going to highly influenced with video, also car shopper will majorly follow these videos in this year. These videos could be the features-video, walk-through video, or explainer video of the automotive brand where shopper will be engaging with brands. Experts recommend adding such videos in their marketing strategy as video content will rule the automotive trends in 2018.
Social media sharing
Social media is one of the most engaging and interactive platforms. 2018 will have the more of such events when people will love to share their experience and information using social media platform. The latest car launch will be more effective if the same goes on the various social media platforms. autosmagazines.com These platforms will also be trending this year in the automotive industry.
Wrapping up
Today, the shoppers are completely different compared to the past. The digital media gives more impact on potential shoppers, car dealers and automotive makers should use the digital media primarily. The point-of-contact is digital now, car dealers should not let it go and follow these trends of 2018.